Case Study: Pasta Evangelists achieves 444% organic traffic growth with Go Up SEO and content marketing

Pasta Evangelists grows organic traffic 444% with Go Up

Pasta Evangelists, a recipe box subscription service, wanted to become the online authority on pasta to drive organic growth and subscriptions. They engaged the vendor Go Up for SEO and content marketing services to increase non-branded traffic and challenge larger competitors in the recipe box space, as their website lacked visibility for informational search queries.

Go Up solved this by creating comprehensive, intent-focused content hubs for specific pasta types, like tagliatelle, that combined recipes, video tutorials, and pathways to purchase meal kits. This strategy improved user experience and funneled visitors toward conversion. As a result, Go Up delivered a 444% year-on-year increase in organic traffic and an 831% increase in first-page keyword rankings for Pasta Evangelists.

Pasta Evangelists