Case Study: Novanym regains organic visibility and fills a content gap with Go Up

Novanym recovers page 1 rankings with Go Up, reaching #1 and #2 in the UK

Novanym, a company that creates unique brand names with matching .com domains, faced a significant challenge when a Google algorithm update (Florida 2) severely impacted their organic traffic and rankings. Their key terms for "business name ideas" were no longer being served effectively by Google, which now favored "business name generator" results. They enlisted their SEO agency, Go Up, to help recover from this update and understand the shift in search intent.

Go Up identified a content gap, determining that Google now prioritized interactive generator tools. The solution was to create a new "Business Name Generator" page for Novanym, even though it functioned more as a sophisticated search tool. This new feature filled the content gap and improved the site's authority. As a result, Go Up helped Novanym achieve top rankings, including positions 6 and 7 in the US for key generator terms and the top two spots in the UK. This recovery also had a knock-on effect, returning their original "business name ideas" terms to page one and steadily improving overall organic traffic.

Novanym