Case Study: Mixcloud boosts professional signups and cuts CPA with Go Up

Mixcloud boosts professional signups 955.3% with Go Up

Mixcloud, a leading music streaming platform, partnered with the vendor Go Up to enhance their paid media campaigns and achieve a target Cost Per Acquisition (CPA). Their initial search campaigns were underperforming and falling short of their desired CPA goals.

Go Up implemented Performance Max (Pmax) campaigns that leveraged Mixcloud's strong visual appeal through video and image assets. This solution drastically improved performance, resulting in a 955.3% increase in professional signups and a 76.8% decrease in CPA within just one month, far exceeding the initial targets.

Mixcloud