Case Study: Mixcloud achieves scalable growth and lower CPA with Go Up's Meta advertising

Mixcloud boosts ad spend 2299.1% with Go Up

Mixcloud partnered with Go Up to optimize its paid media campaigns with the goal of achieving a target Cost Per Acquisition (CPA) range of £40 – £90. The challenge was that while the brand had innate strength, its initial search campaigns were not meeting these desired CPA goals.

Go Up implemented a strategic solution using Meta Advertising, recognizing the visual nature of Mixcloud's service. They created region-specific brand awareness campaigns with compelling videos to build retargeting audiences. This was followed by Pro Signup campaigns to convert those nurtured users. The results were extraordinary: a 2299.1% increase in ad spend, a 2500% increase in Pro Signups, and a 7.7% decrease in CPA, providing a renewed foundation for scalability.

Mixcloud