Case Study: Inpay achieves 61% organic traffic growth with Go Up’s AI SEO

Inpay grows organic traffic 61% in one year with Go Up

Inpay, a cross-border payment provider, faced the challenge of making its complex payment offerings easy for potential customers to find and understand online. The vendor, Go Up, an AI SEO agency, was engaged to address this through SEO and AI SEO strategies.

Go Up implemented a research-led content strategy, creating a dedicated content hub and clarifying core service pages to answer key buyer questions. They also optimized the site for AI assistants like ChatGPT and Claude. This solution drove a 61% growth in organic traffic over one year, earned first-page rankings for relevant searches, and significantly increased Inpay's visibility in AI-generated answers.

Inpay