Go Up
73 Case Studies
A Go Up Case Study
Hackett London, a luxury clothing retailer, faced significant risks to its organic search visibility during a major e-commerce platform migration. Their large, international site had considerable technical debt and issues with duplicate content. They enlisted the SEO agency Go Up to help retain visibility and improve their long-term organic ranking prospects in a highly competitive niche.
Go Up implemented a comprehensive technical and content SEO strategy. This involved fixing site errors, optimizing crawl budget, correcting hreflang tags, mapping URLs for migration, and creating optimized category copy and blog content. As a result, Hackett London saw an 87.87% increase in ranking keywords and a 59.97% year-over-year increase in organic revenue following the successful migration.