Case Study: Gay Times boosts organic visibility with Go Up

Gay Times boosts page 1 keyword visibility by 228% with Go Up

Gay Times, the world's largest LGBTQ+ media brand, approached SEO agency Go Up with a challenge. Despite its authoritative status, the website's organic visibility did not match its leading position, and it was missing from many key search results, limiting traffic growth.

Go Up identified and resolved significant technical debt, including an indexable staging site that was competing in search results. After implementing sitewide technical fixes and a new evergreen content strategy, Gay Times saw immediate improvements. The work resulted in a 228% improvement in page 1 keyword visibility and set a new record for monthly organic search visitors.

Gay Times