Case Study: Cardlay boosts brand awareness and trust with Go Up's digital PR campaign

Cardlay boosts brand awareness with Go Up through coverage in The Times and more

Cardlay, a leading commercial payment platform provider, faced the challenge of boosting its brand awareness and establishing trust across its customer, employer, and financial brands. They engaged the vendor Go Up to implement a strategic digital PR campaign aimed at highlighting their product security, market insight, and commitment to environmental sustainability.

Go Up's solution involved positioning Cardlay's CEO as an expert commentator, promoting the brand's unique sustainability USP, engaging in topical news, and conducting strategic media outreach. The results included significant media coverage in high-authority publications like The Times, Raconteur, and Finextra. This successful campaign by Go Up enhanced Cardlay's brand visibility, established them as an industry leader, and solidified their position as the preferred partner for commercial payment platforms.

Cardlay