Case Study: Best Student Halls achieves 50% more summer search clicks with Go Up SEO

Best Student Halls

Best Student Halls, a service helping students find and compare accommodation in UK university cities, faced a significant challenge as its top 10 keyword visibility had dropped by 35.9%. The company hired the SEO agency Go Up to win back these student accommodation searches and make it easier for users to find a room for the next academic year.

Go Up implemented a comprehensive SEO strategy that included fixing technical issues, rewriting content to stop pages from competing for the same keywords, and making the site easier to navigate. They also ran a sustained digital PR campaign that secured over 100 links and press pieces. As a result, Go Up grew Best Student Halls' summer search clicks by 50% year on year, doubled its average click-through rate, increased active users by 60%, and grew its top 10 keyword visibility by 62%.

Best Student Halls