Case Study: Banham achieves a 68% increase in organic traffic with Go Up

Banham boosts organic traffic 68% with Go Up

Banham, a prestigious security company, faced a significant decline in organic visibility following a website migration and redesign that reduced content on key pages. Their challenge was to restore search performance for terms like "burglar alarm" while retaining the new site's aesthetic appeal and brand voice. They enlisted their SEO agency, Go Up, for migration management and landing page optimization.

Go Up implemented a strategic solution involving detailed research and targeted copy optimization to enrich keyword content without compromising design. This approach successfully reversed the post-migration decline. The results were substantial, including a 33% year-over-year increase in organic traffic to the burglar alarms page and a 68% increase in traffic to the broader alarm topic, achieving all-time best rankings for key terms.

Banham