Case Study: Amigo Loans restores first-page Google visibility for "guarantor loans" with Go Up SEO

Amigo Loans returns to page 1 in under a year with Go Up

Amigo Loans, the UK's largest guarantor loan company, faced a challenge with its search engine visibility. Their website had fallen to the second page of Google search results for the key term "guarantor loans," impacting their ability to attract organic traffic. They enlisted the SEO services of vendor Go Up to restore their page one ranking.

Go Up implemented a holistic SEO solution that addressed technical, content, and YMYL/EAT factors. They consolidated content, improved site structure, and enhanced the site's perceived expertise and trustworthiness. As a result, Amigo Loans returned to page one of Google within ten months and achieved a number two ranking for "guarantor loans" within a year, accompanied by a steady year-over-year growth in organic traffic.

Amigo Loans