Case Study: Momofuku drives smarter Amazon growth with Trellis Audience Builder+

Momofuku boosts CTR 145% with Trellis

Momofuku, a global restaurant brand and producer of at-home food products, faced a significant challenge in scaling its success on Amazon. Despite having rich shopper data from its direct-to-consumer (DTC) site, the company struggled to activate this first-party data within Amazon's advertising ecosystem. The process was slow, fragmented, and required deep technical expertise, hindering its growth goals. Momofuku turned to Trellis and its Audience Builder + product to find a solution.

Trellis implemented its no-code Audience Builder + technology to seamlessly bridge the gap between Momofuku's DTC insights and Amazon Ads. The solution automated the flow of behavioral data into Amazon Marketing Cloud, eliminating weeks of manual setup and giving the team full control of their audience strategy. The results were exceptional: a 145% increase in click-through rate, a 41% lift in conversion rate, and 97% of campaign spend reaching high-intent audiences. Trellis enabled Momofuku to create a repeatable framework for scalable, data-driven growth on Amazon.

Momofuku