Trellis
22 Case Studies
A Trellis Case Study
MapSherpa, a growing brand with a large catalogue of over 50,000 SKUs on Amazon, faced the challenge of scaling its advertising without the resources to manually manage and optimize campaigns across all its products. To address this, they engaged with Trellis and its AI-powered advertising software to automate their Amazon PPC campaigns and implement a more effective, scalable strategy.
By utilizing Trellis's platform, MapSherpa automated its advertising, allowing for dynamic budget management and continuous bid optimization. The solution from Trellis enabled them to strategically deploy budget across product lines, discover more profitable keywords, and lower their ACoS. As a result, MapSherpa reduced its ad spend by 25%, increased sales by 30%, and grew its profit margin by 10%, all while freeing up time to focus on other critical business areas.