Case Study: Luxe Weavers achieves 12X Walmart ad sales growth with Trellis

Luxe Weavers grows daily ad sales 12x with Trellis

Luxe Weavers, a premium family-owned rug company, sought to build momentum and increase its market share on Walmart's emerging online marketplace. Their challenge was to double their sales while maintaining an advertising cost of sale (ACOS) below 30%, a goal they had been unable to achieve on their own. They partnered with Trellis, an advertising software provider, to accomplish this.

Trellis implemented a solution using its Walmart automation software, focusing on a calculated targeting approach. This involved running auto campaigns to harvest new keywords and using a funnel targeting system to build effective medium-tail keywords. The result was a 1200% growth in daily ad sales over 10 months while maintaining an ACOS below 30%. Trellis's solution also saved the customer over 100 hours weekly in marketing maintenance.

Luxe Weavers