Case Study: Dandy Blend boosts Amazon ad performance with Trellis AI-powered creative automation

Dandy Blend boosts CTR 715% with Trellis

Dandy Blend, a caffeine-free herbal beverage company and category leader on Amazon, faced a challenge with outdated ad creative that led to a significant drop in click-through rates. Without an in-house creative team, their outsourced production resulted in high costs and long lead times, causing a bottleneck that prevented them from keeping pace with shopper expectations. They partnered with vendor Trellis to find a solution using its AI-powered advertising software.

Trellis implemented an AI-driven creative automation system that used Amazon’s Gen AI Image Generator to transform product data into retail-aware prompts. This solution generated over 200 on-brand image variations per product in minutes, slashing asset production time from two weeks to under four hours. The results were substantial: a 715% increase in CTR, a 56% lift in conversion rate, and a 110% increase in ad investment with improved ROAS, enabling Dandy Blend to scale its advertising confidently.

Dandy Blend