Case Study: Xilinx drives millions of impressions with Go Fish Digital

Xilinx drives 5.9M impressions with Go Fish Digital

Avnet Xilinx, a provider of high-speed microprocessors for industries like healthcare and automotive, faced the challenge of generating marketing qualified leads (MQLs) for its highly technical products. They needed to translate complex technology into clear benefits for audiences with varying expertise. They enlisted the vendor Go Fish Digital to address this.

Go Fish Digital implemented a cross-channel conversion engine for multiple product campaigns, utilizing strategies including targeted display and LinkedIn ads, paid search, email nurture campaigns, and dedicated landing pages. For the MIPI and Medical campaigns specifically, Go Fish Digital drove over 7.8 million total impressions and delivered 77 MQLs, along with significant website traffic and webinar attendance.

Xilinx