Case Study: Visit Rapid City achieves 4x projected group growth with Go Fish Digital

Visit Rapid City drives 4x projected growth with Go Fish Digital

Visit Rapid City, a destination marketing organization for Rapid City, South Dakota, faced a challenge as leisure travel demand softened, putting pressure on the local hotel community. They needed to grow group business to stabilize demand. They partnered with their meetings agency, Go Fish Digital, using state grant funding dedicated to meetings marketing to address this.

Go Fish Digital implemented a focused, integrated regional campaign targeting planners in drive-markets and activating local community referrals. The strategy utilized digital execution across display, social media, search, and email to drive traffic to tailored landing pages. This solution resulted in Visit Rapid City hosting 50 meetings in 2023, their third-best year on record, and achieving a projected 4x growth in economic impact and room nights year over year, equating to an $11 million economic impact. The campaign also won a Platinum Adrian Award for excellence.

Visit Rapid City