Case Study: Valleywise Health raises COVID-19 safety awareness with Go Fish Digital

Valleywise Health wins award-winning COVID campaign with Go Fish

Valleywise Health, Phoenix's public teaching health system, faced the challenge of combating public fatigue with COVID-19 safety protocols. They enlisted Go Fish Digital to create a campaign that would encourage the community to support frontline healthcare workers by adopting responsible behaviors to stop the virus's spread.

Go Fish Digital developed an assertive campaign centered on the double entendre "They see you," which leveraged psychological principles to promote mask-wearing and social distancing. The solution utilized display ads, social media, billboards, and flyers. For its excellence, the campaign earned a 2021 Communicator Award for Excellence in Social Responsibility and a Silver Healthcare Advertising Award for COVID Marketing Campaign.

Valleywise Health