Case Study: Valleywise Health reimagines its brand and grows website engagement with Go Fish Digital

Valleywise Health boosts website sessions 42% with Go Fish Digital

Valleywise Health, formerly known as Maricopa Integrated Health System (MIHS), faced the challenge of rebranding after 140 years to reflect its evolved care model. They needed to communicate this significant name change and new identity to a broad and diverse community while maintaining their reputation as a human-first safety net hospital. The vendor Go Fish Digital provided brand strategy and campaign messaging services to help them achieve this.

Go Fish Digital executed a multi-channel campaign centered on warmth and community, including a "Thank You" kickoff campaign and a media mix of outdoor, digital, and traditional advertising. This strategy successfully increased awareness and engagement, resulting in a 42% increase in website sessions and a 52% increase in new users. The vendor's efforts successfully repositioned Valleywise Health and strengthened its connection with the community.

Valleywise Health