Case Study: United Way of the National Capital Area achieves 126% Organic Traffic Growth with Go Fish Digital

United Way of the National Capital Area increases organic traffic 126% with Go Fish Digital

United Way of the National Capital Area, a nonprofit serving the Washington, DC region, partnered with Go Fish Digital to build organic reach and expand its online visibility. Their challenge was to position the brand as a thought leader on equity topics and increase organic traffic to its informational content through a new SEO and content strategy.

Go Fish Digital conducted a content gap analysis to identify key topics and then created detailed outlines for new articles. This strategy of building new, expert-written content and optimizing existing assets resulted in a 126% year-over-year increase in organic traffic for the nonprofit. The work by Go Fish Digital successfully amplified the organization's mission and online impact.

United Way of the National Capital Area