Case Study: True Food Kitchen drives a 10% increase in guest visits with Go Fish Digital

True Food Kitchen boosts guest visits 10% with Go Fish Digital

True Food Kitchen, a restaurant chain founded by Dr. Andrew Weil, partnered with Go Fish Digital to promote its new Fall/Winter seasonal menu. Their challenge was to capture the attention of both current guests and potential new customers to drive an increase in sales and guest visits.

Go Fish Digital developed a creative branding strategy that included an in-depth differentiation mapping exercise and a digital ad campaign. Their team conducted a photoshoot to create vibrant imagery showcasing the new menu items. This approach successfully communicated the brand's personality, leading to a 10% increase in guest frequency and a more than 5% increase in lunchtime sales.

True Food Kitchen