Case Study: The Harris Poll Achieves 260% ROAS with Go Fish Digital

The Harris Poll boosts ROAS 260% with Go Fish Digital

The Harris Poll, a global consulting and market research firm, faced the challenge of increasing brand awareness and generating warm leads for its Harris On Demand service in a crowded marketplace. They partnered with Go Fish Digital to improve their sales results and return on investment through paid media efforts.

Go Fish Digital implemented a strategic, data-driven SEM campaign for The Harris Poll, utilizing competitor analysis and a test-spend approach to optimize for the highest ROI channels. This strategy drove a 100% ROI within the first 60 days. Over six months, Go Fish Digital's efforts generated $220,000 in new revenue and tripled conversion rates, ultimately achieving a 260% return on ad spend.

The Harris Poll