Case Study: The Boston Beer Company builds buzz for Sauza Agave Cocktails with Go Fish Digital

The Boston Beer Company sparks Sauza launch buzz with Go Fish, earning 459,318 impressions

The Boston Beer Company sought to launch its new Sauza Agave Cocktails product with a memorable event that would generate excitement in the Phoenix market. They engaged Go Fish Digital to create an influencer marketing campaign for this soft launch.

Go Fish Digital executed a carefully curated rooftop event for local influencers and stakeholders. The vendor created an exclusive vibe with thematic decor and opportunities for guests to create content, resulting in significant digital exposure. The campaign achieved over 459,000 impressions and 1,040 engagements, generating 22 pieces of influencer content for The Boston Beer Company.

The Boston Beer Company