Case Study: Sur La Table boosts SEO rankings and organic traffic with Go Fish Digital

Sur La Table boosts organic clicks 189% with Go Fish Digital

Sur La Table, a major retailer of high-quality cooking tools and culinary experiences, partnered with SEO vendor Go Fish Digital to overcome challenges in the highly competitive kitchenware niche. Their goal was to increase brand awareness and boost SEO performance for a new learning center subdomain called Lid & Ladle, requiring them to build authority and tackle technical SEO issues.

Go Fish Digital implemented an SEO-first content strategy for Lid & Ladle, which included developing a content calendar based on keyword research and recommending internal linking and technical best practices. This solution led to a 600% quarter-over-quarter increase in page 1 organic keyword rankings and a 189 QoQ increase in organic clicks. The vendor's work helped the new content center account for 4% of the site's top-ranking keywords and over 1% of its overall organic traffic in under a year, more than doubling the growth of similar sites.

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