Case Study: Seaside Vacations Achieves 294% ROI on Profit with Go Fish Digital

Seaside Vacations drives 294% ROI on profit with Go Fish Digital

Seaside Vacations, a local vacation rental provider in North Carolina's Outer Banks, faced the challenge of competing with large national brands like Airbnb and VRBO in paid search, despite having a significantly smaller budget. Their goal was to maximize return on investment for their peak travel season. The vendor, Go Fish Digital, employed a paid search strategy to address this.

Go Fish Digital implemented a hyper-targeted Google Ads campaign focusing on specific East Coast geographies and audience interests. They utilized constant testing and ad copy optimizations to improve performance. This strategy resulted in a 294% ROI on profit, far exceeding the client's 100% goal, and achieved an 89.75% top-of-page rate for non-branded terms, consistently outranking their major competitors.

Seaside Vacations