Case Study: Ruffwear boosts organic traffic 72% and page 1 rankings 230% with Go Fish Digital

Ruffwear boosts page 1 keyword rankings 230% with Go Fish Digital

Ruffwear, a dog gear company, faced rising customer acquisition costs across paid channels and declining organic search visibility, making it difficult to scale efficiently. They partnered with Go Fish Digital to develop a smarter, more balanced strategy to reduce reliance on high-cost media and improve performance across both paid and organic channels.

Go Fish Digital implemented an integrated strategy combining SEO and paid social. The SEO efforts included creating targeted content, optimizing category pages, and building a backlink strategy to increase authority. For paid social, they introduced seasonal and personalized Meta ads. This approach led to a 230% increase in page 1 keyword rankings, a 72% boost in organic traffic, and a 64% increase in revenue year-over-year. Go Fish Digital also achieved an impressive 336% return on ad spend for Ruffwear's paid social campaigns.

Ruffwear