Case Study: Purdue University boosts MBA leads and application completions with Go Fish Digital

Purdue University cuts cost per lead 54% with Go Fish Digital

Purdue University's Daniels School of Business faced a significant drop-off in applications to its graduate programs following the COVID-19 pandemic. The challenge was to investigate roadblocks in the student application process and improve the completion rate. They enlisted the marketing vendor Go Fish Digital for this strategic research initiative.

Go Fish Digital executed a comprehensive strategy that began with a customized campaign incorporating social media, paid search, display, and email to boost leads. Following an in-depth research project in 2023, they provided data-backed recommendations to improve the application experience. The results were substantial, including a 54% decrease in overall cost per lead and a 96% increase in conversion rate. Go Fish Digital's work over a ten-year partnership successfully drove higher quality leads for Purdue.

Purdue University