Case Study: Phelps Digital achieves $1.5M in missed value with Go Fish Digital

Phelps Digital uncovers $1.5M in value with Go Fish Digital

Phelps Digital, a provider management firm, faced a challenge with one of its legal services clients who was spending over $30,000 a month on digital ads with a national agency but had no clarity on ROI. There was no lead tracking, CRM integration, or accountability, and performance reports were inflated by branded search traffic. Go Fish Digital was brought in to address this high-spend, no-accountability situation.

Go Fish Digital rebuilt the performance strategy from the ground up. Their solution included rebuilding paid search campaigns, integrating the CRM for real-time attribution via Zapier, and implementing structured biweekly performance reviews. This restored visibility and allowed for budget reallocation. The results were significant, as Go Fish Digital helped uncover $1.5 million in missed value, eliminated wasted spend, and achieved a 26.9% year-over-year increase in form submissions.

Phelps Digital