Case Study: Peoria’s Local Businesses boost reach and visits with Go Fish Digital

Peoria’s Local Businesses drive 85K business visits with Go Fish Digital

The City of Peoria, AZ, a municipal government, faced the challenge of adapting to post-pandemic shifts in shopping behaviors and understanding their impact on local businesses. They partnered with the vendor Go Fish Digital to conduct behavioral research and create a campaign to drive interest in shopping locally.

Go Fish Digital executed a multifaceted campaign using paid search, retargeting, programmatic ads, direct mail, and offline media. This solution drove over 17 million impressions, 2,874 clicks from local residents, and influenced approximately 85,000 business visits in Peoria. The campaign successfully increased foot traffic and supported the local business community.