Case Study: Oregano’s boosts restaurant visits and web traffic with Go Fish Digital

Oregano’s boosts restaurant visits 22% with Go Fish Digital

Oregano's, a popular Arizona-based restaurant chain, faced the challenge of adapting to the growing consumer demand for online ordering and delivery while also aiming to increase dine-in traffic and overall sales. They partnered with Go Fish Digital for a creative and media strategy to reach both existing and new customers.

Go Fish Digital executed a multi-channel campaign that refreshed Oregano's existing quirky brand identity through updated in-store assets, out-of-home media like billboards and bus wraps, and digital placements. This strategy successfully increased brand awareness and drove conversions. The results included a 22% uplift in restaurant visits, a 46% increase in average daily social media engagements, and a 45% year-over-year increase in web sessions.

Oregano’s