Case Study: Na Hoku achieves 3,500%+ ROAS with Go Fish Digital

Na Hoku boosts ROAS 3,500%+ with Go Fish Digital

Na Hoku, a Hawaiian jewelry brand, faced the challenge of limited creative variation during their crucial holiday peak season. Their small set of advertising assets was experiencing fatigue, which capped scale and increased risk. They needed a faster production cycle and a clear understanding of what creative drove purchases from Go Fish Digital's performance creative service.

Go Fish Digital implemented a strategy using AI-enabled asset production to rapidly create over 75 variations of ad creative for Meta Ads. This allowed them to test different factors like holiday messaging and lifestyle framing to identify what converted. The solution resulted in a 30% higher CTR year over year and a remarkable 3,500%+ ROAS, providing a repeatable system for confident scaling during peak sales periods.

Na Hoku