Case Study: Morimoto achieves 237% revenue growth with Go Fish Digital

Morimoto grows revenue 237% with Go Fish Digital

Morimoto, a designer of high-performance automotive lighting products, faced stagnant revenue and customer acquisition despite a paid search strategy that delivered a high return on ad spend. Their over-reliance on branded terms was not driving new growth. They partnered with Go Fish Digital to move beyond these vanity metrics and build a strategy for scalable, profitable expansion.

Go Fish Digital rebuilt Morimoto's paid media mix with a full-funnel approach. The solution included segmenting Performance Max campaigns by product and vehicle model, deploying YouTube Shorts via Demand Gen campaigns for mid-funnel engagement, and strategically reallocating budget from branded to non-branded search. This strategy drove a 237% year-over-year increase in Performance Max revenue, reduced the cost per acquisition by 52%, and generated nearly 12,000 more conversions.

Morimoto