Case Study: Joybird achieves 95% revenue lift and 40% ROAS improvement with Go Fish Digital's Performance Max testing

Joybird boosts ROAS 40% with Go Fish Digital

The eCommerce furniture retailer Joybird partnered with digital marketing vendor Go Fish Digital to maximize the ROI of their advertising spend. Their specific challenge was to test Google's new and unproven Performance Max campaign type, which was in its alpha stage with no established benchmarks, to see if it could outperform their existing, well-optimized Google Shopping efforts without compromising performance.

Go Fish Digital implemented a highly controlled testing framework for the Performance Max campaigns, carefully matching the products, audiences, and budgets of the existing campaigns while utilizing new creative features. The solution was a major success, yielding a 40% higher ROAS, a 95% lift in revenue, and a 52% increase in clicks. This performance was so significant that Joybird was subsequently featured in a Google case study, showcasing the impactful results achieved through Go Fish Digital's strategy.

Joybird