Case Study: Jelly Belly achieves 622% YoY website revenue growth with Go Fish Digital

Jelly Belly boosts website revenue 622% YoY with Go Fish Digital

Jelly Belly Candy Company, a historic family-owned confectionery brand, needed to transform from a classic retailer into a true eCommerce powerhouse. They partnered with Go Fish Digital to dramatically expand their online presence and drive significant revenue through their direct-to-consumer website by revamping their organic and paid search strategies.

Go Fish Digital implemented a performance-first approach, optimizing SEO for branded terms and creating content for broader search queries to attract new customers. They scaled paid search by focusing on terms indicating purchase intent and used a selective, data-backed strategy for Meta ads. This solution drove a 622% year-over-year increase in website revenue, a 581% lift in conversions, and a 498% return on ad spend from Meta, successfully establishing Jelly Belly as a profitable online brand.

Jelly Belly Candy Company