Case Study: International Association of Better Business Bureaus boosts website traffic with Go Fish Digital

International Association of Better Business Bureaus boosts page views 53% with Go Fish Digital

The International Association of Better Business Bureaus (IABBB) faced a significant challenge with declining website traffic, which had fallen to an all-time low. They enlisted the services of Go Fish Digital to diagnose the root cause of this traffic drop and develop a strategy to reverse the trend.

Go Fish Digital conducted a comprehensive analysis that identified several key issues, leading to a recommendation to consolidate 103 individual websites into a single, localized North American site. Their solution focused on SEO and an improved user experience, informed by extensive research. This strategy resulted in a dramatic YoY increase in key metrics, including a 53% rise in page views. The vendor projects a nearly 10x increase in total sessions over the next several years.

International Association of Better Business Bureaus (iabbb)