Case Study: Indigo Wild achieves 35,000 new customers in one year with Go Fish Digital

Indigo Wild gains 35,000 new customers in one year with Go Fish Digital

Indigo Wild, a female-founded creator of premium natural products, needed to scale customer acquisition efficiently while protecting its brand voice. They sought a true partner, not a traditional vendor, to avoid bloated approval processes and prove performance marketing could meet aggressive growth goals. They partnered with Go Fish Digital for support in paid media and SEO.

Go Fish Digital implemented a multi-channel strategy across Google and Meta, setting a strict 3:1 customer lifetime value to cost-per-acquisition ratio to ensure profitable growth. By collaborating closely with Indigo Wild's internal team and using a test-and-learn approach, Go Fish Digital successfully scaled the campaigns. The results for Indigo Wild included acquiring 35,000 new customers in one year, achieving 25% year-over-year growth in customer acquisition, and maintaining their target cost per acquisition while scaling.

Indigo Wild