Case Study: Human Rights Campaign achieves 1,000%+ Google Search ROAS with Go Fish Digital

Human Rights Campaign raises ROAS over 1,000% with Go Fish Digital

The Human Rights Campaign, a leading organization fighting for LGBTQIA+ rights, needed to optimize its online store to increase conversions and donations. They partnered with Go Fish Digital for a full-funnel optimization strategy that included auditing analytics, SEO, UX, and managing their paid media.

Go Fish Digital implemented a new analytics framework and managed the organization's paid advertising across Google Search and Meta. The solution delivered exceptional results, raising ROAS to over 1,000% on Google and 703% on Meta during Pride Month, driving significant fundraising success for the Human Rights Campaign.

Human Rights Campaign