Case Study: Hudson’s Furniture boosts store visits and eCommerce revenue with Go Fish Digital’s ZIP code targeting

Hudson’s Furniture boosts store visit conversion rate 86% with Go Fish Digital

Hudson’s Furniture, a prominent regional furniture retailer in Central Florida, sought to boost both in-store visits and online revenue through its PPC campaigns. They approached Go Fish Digital after struggling to see a return from their existing geographical targeting strategies.

Go Fish Digital implemented a solution using hyper-local ZIP code targeting and audience data to eliminate overlapping campaign geographies. This refined approach, combined with bid strategy testing and budget reallocation, drove significant results. The vendor achieved an 86% increase in store visit conversion rate, a 78% YoY increase in eCommerce revenue, and an 8% reduction in store visit cost-per-acquisition for Hudson’s Furniture.

Hudson’s Furniture