Case Study: Howard Hughes Communities drives 2,000+ Grand Opening attendees with Go Fish Digital

Howard Hughes Communities launches Teravalis with Go Fish, driving 391M impressions and 2,000+ attendees

Howard Hughes Communities faced the challenge of launching their new Teravalis master-planned community during a difficult Q4 period. This timing was marked by high media costs, lower buyer demand, and increased competition in the Phoenix market, making it hard to capture attention and convert interest into attendance for their grand opening.

Go Fish Digital implemented a fully integrated, omnichannel marketing strategy. They built broad awareness through connected TV and display ads while using paid search and native placements on sites like Zillow to capture high-intent buyers. The strategy intensified in the final month, using first-party data to refine targeting and align messaging. This execution by Go Fish Digital resulted in over 2,000 grand opening attendees, 391 million impressions, and a blended cost-per-lead of $36.38.

Howard Hughes Communities