Case Study: Hewlett-Packard Canada grows market share with Go Fish Digital

Hewlett-Packard Canada more than doubles targeted keyword coverage with Go Fish Digital

Hewlett-Packard Canada, a division of a leading global technology company, sought to increase its market share for ink and toner cartridges in Canada. The challenge was to improve the performance and coverage of their product ads in Google search results, where they were consistently pushed out of the top spots. Go Fish Digital was enlisted to overhaul their paid search efforts.

Go Fish Digital developed a robust new data strategy and a unique campaign structure, which included reworking HP's product feeds to better align with paid keyword targets. This solution immediately more than doubled HP's targeted keyword coverage on the first day, ultimately leading to a 129% boost. The strategy also resulted in complete coverage for hardware terms and a 60% drop in unrealized coverage, significantly increasing HP's paid search visibility and market share.

Hewlett-Packard Canada