Case Study: Gonzaga University boosts Spring 2021 enrollments with Go Fish Digital

Gonzaga University boosts enrollments 25.38% with Go Fish Digital

Gonzaga University faced the challenge of driving enrollment confirmation for its Spring 2021 undergraduate programs amidst an increasingly competitive and skeptical higher education landscape. They partnered with the vendor Go Fish Digital to create a robust yield campaign.

Go Fish Digital implemented a strategy using paid social media and paid search to reach admitted students, directing them to custom conversion-focused landing pages. This solution successfully increased engagement and enrollment confirmations, resulting in a 25.38% year-over-year increase in enrollments for Gonzaga.

Gonzaga University