Case Study: FlipBelt boosts engagement and sales with Go Fish Digital's SMS marketing strategy

FlipBelt boosts SMS click rates 9× with Go Fish Digital

FlipBelt, a fitness brand known for its bounce-free running belts, partnered with Go Fish Digital to build a profitable SMS marketing channel from scratch. Their challenge was to grow a substantial subscriber list and achieve high engagement rates to increase sales through this new medium.

Go Fish Digital implemented a strategy using Klaviyo to target existing email subscribers and grow the SMS list. They created automated, segmented campaigns for different stages of the sales funnel. This solution resulted in an SMS click rate 9 times higher than email, an 84% increase in signups, and a 13% place-order rate from the first message, generating a significant new revenue stream for FlipBelt.

FlipBelt