Case Study: Explore Gwinnett boosts meetings engagement and outperforms benchmarks with Go Fish Digital

Explore Gwinnett boosts returning users 49% with Go Fish Digital

Explore Gwinnett, the destination marketing organization for Gwinnett County, Georgia, faced the challenge of competing with larger, better-resourced destinations to solidify its meetings positioning without increasing its budget. They needed to broaden their destination story beyond comparisons to Atlanta and drive qualified planner engagement. To address this, they partnered with vendor Go Fish Digital for an integrated marketing strategy.

Go Fish Digital developed the "Detour from the Default" campaign, which reframed Gwinnett as a smart alternative. The solution included expanded storytelling, integrated campaign execution across digital and offline media, and strengthened sales enablement. The results were significant, with a clickthrough rate 4x higher than travel benchmarks, 1.74 million impressions, and a 49% year-over-year increase in returning users, all achieved without an increased budget.

Explore Gwinnett