Case Study: DollarGeek earns 165 backlinks with Go Fish Digital’s princess illustration digital PR campaign

DollarGeek earns 165 backlinks with Go Fish Digital

The customer, DollarGeek, a personal finance website, sought help from the vendor Go Fish Digital to diversify its backlink profile, improve search visibility, and increase brand awareness. Their challenge was to drive more organic traffic through creative storytelling and earned media.

Go Fish Digital developed a digital PR campaign featuring illustrations of Disney princesses reimagined in modern careers. This creative solution earned 165 backlinks, including 35 from high-authority domains, and drove 4,300 unique visitors to the campaign. The campaign was a major success, garnering widespread media coverage and winning two industry awards, vastly exceeding all of the client's goals.

DollarGeek