Case Study: Comprehensive Pharmacy Services refreshes its brand and website with Go Fish Digital

Comprehensive Pharmacy Services refreshes its brand after nearly 50 years with Go Fish Digital

Go Fish Digital partnered with Comprehensive Pharmacy Services (CPS), the nation's largest provider of pharmacy services to hospitals. CPS faced the challenge of refreshing its long-standing brand to better reflect its expanded services, without sacrificing its hard-earned positive reputation and industry awareness.

The solution involved a comprehensive brand strategy engagement, including a brand audit and research, leading to updated brand foundations, a modernized visual identity with a new logo, and a new website. Go Fish Digital delivered a complete brand refresh that successfully positioned CPS as an innovative leader and strategic partner in the healthcare space, aligning its brand with its business growth and market evolution.

Comprehensive Pharmacy Services (cps)