Case Study: Cisco drives collaboration awareness with Go Fish Digital

Cisco boosts collaboration engagement with Go Fish

The customer, Cisco, faced the challenge of creating a bold go-to-market campaign to launch its state-of-the-art collaboration tools for SMBs. The vendor, Go Fish Digital, was tasked with developing a strategy to introduce these products and raise overall awareness in an exciting way.

Go Fish Digital devised a solution that positioned Cisco's tools as the latest innovation in a long history of human collaboration. The vendor created a wide array of digital assets, including a fun video series, animated banner ads, engaging social posts, and ebooks, all centered around informing and converting potential buyers. This strategy successfully highlighted the evolution of the workplace and Cisco's role in driving modern collaboration.

Cisco