Case Study: CapRelo earns international coverage and high-authority backlinks with Go Fish Digital

CapRelo earns 44 backlinks and 58 media mentions with Go Fish Digital

CapRelo, a global relocation management company, sought to increase website traffic and earn high-quality backlinks by capitalizing on the buzz around the Winter Olympics. They partnered with the vendor Go Fish Digital, which employed a digital PR and newsjacking strategy to meet these goals.

Go Fish Digital's solution was to research and create a unique campaign identifying Olympic athletes competing for a country different from their birthplace. The team developed compelling content and executed precisely timed media outreach. This strategy earned coverage on major platforms like CNN, ESPN, and Yahoo Sports. The measurable results included 58 media mentions, 44 backlinks, and over 8,300 sessions to the CapRelo site, which accounted for 50% of their traffic during the promotional period.

CapRelo