Case Study: BetterUp achieves lower CPL and 114% conversion improvement with Go Fish Digital

BetterUp boosts conversions by 114% with Go Fish Digital

The customer BetterUp sought to promote their Inner Work Day event and needed to identify the most cost-effective paid advertising channel to drive sign-ups. They partnered with the vendor Go Fish Digital, utilizing their paid media services to test and determine the lowest cost-per-lead (CPL) platform.

Go Fish Digital implemented a structured testing framework across Google Ads, LinkedIn, Facebook, and 6sense. They optimized audience targeting, ad creative, and budget allocation in real-time based on performance. This strategy allowed Go Fish Digital to shift spend to the most efficient channels, primarily LinkedIn and Facebook. The results included a 114% improvement over conversion goals and a significantly lowered overall CPL, ensuring the event's success.

BetterUp