Case Study: BASIS Education achieves consistent brand identity across 30 school websites with Go Fish Digital

Basis Education scales 30 school websites with Go Fish

Basis Education, a rapidly growing network of tuition-free public schools, faced the challenge of scaling its digital presence across 30 distinct school websites while simultaneously driving both student enrollment and teacher recruitment. To build a scalable digital foundation for this growth, they partnered with the vendor Go Fish Digital.

Go Fish Digital developed a multi-channel marketing strategy to create a consistent brand identity across all 30 sites while still allowing for the showcasing of individual student strengths. The solution incorporated custom-designed assets, banner ads, emails, and landing pages to raise awareness and drive action. This vigorous campaign successfully supported Basis Education's recruitment and enrollment efforts at scale to meet their fall deadline.

Basis Education