Case Study: Bandwidth Achieves 153% More Conversions with Go Fish Digital

Bandwidth drives 153% more conversions with Go Fish Digital

Bandwidth, a cloud communications platform, faced challenges in rebuilding and scaling its organic search performance after a period of traffic decline. Their goal was to improve non-brand rankings and grow qualified organic traffic to better support demand generation. The vendor, Go Fish Digital, utilized its Barracuda Marketing Intelligence Platform to address these challenges.

Go Fish Digital implemented a strategy focused on improving visibility for high-intent non-brand searches tied to Bandwidth's priority solutions. This involved optimizing content, addressing technical SEO, and connecting SEO reporting with attribution data. The results were significant, including a 1,363% quarter-over-quarter increase in non-brand clicks and a year-over-year increase of over 1,061 non-branded clicks. This expanded visibility helped drive stronger conversion rates and marketing qualified lead growth for Bandwidth.

Bandwidth